Wednesday evening I took the tube to Holborn and grabbed dinner at Cafe Rouge before going on the Literary Tour. Outside the Tube men were giving away copies of the Evening Standard, so I grabbed one to read over dinner. Right away I noticed that the paper was on newsprint, but in a book format, not folded the way we see papers at home. This way readers can read on the tube or bus without the hassle of complicated folds.

A major topic within the paper was the Get London Reading Campaign that Evening Standard was putting on. To get publicity for the campaign, they featured stories on famous Londoners about their personal stories concerning reading. They also talked about the different companies that donated money and had ways to get involved. In another section were reader responses/questions concerning the campaign. Articles featuring the campaign began on page one and were sprinkled throughout the paper.

The paper also weighed in on the school debate, with a professor founding a university with entrance fees in London. The several small blurbs on this news item featured various perspectives on the issue. I quite liked how articles often ended with decisive comments or quotes from the experts. The conclusions of the articles seemed to function more as jumping off points for discussion, rather than neatly tied up packages for the reader. The opinions of the readers were spaced out throughout the entire paper, instead of in one small section, which made the entire process of news gathering and sharing seem much more dynamic. I realize that the Kansas City Star is a much smaller paper than the London Evening Standard, but I have to admit enjoying the London paper’s format much more. This paper strengthens the argument of a need for public transit-perhaps with this form of travel, readership of papers will increase.

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